Cairngorm Capital Case Studies
Whyte Bikes is a premium brand in the E-Bike, Mountain Biking, Adventure/Commuter, and Gravel bike markets. It is an award-winning British bicycle company with a focus on performance and design: “Superb aesthetics combined with the best handling”.
The partnership with Cairngorm Capital is allowing Whyte Bikes to increase its production volumes, to further develop its product portfolio and to ensure that the company is well positioned to capitalise on the growing E-Bike category.
Management is supported by an experienced Non-Executive Chairman and Cairngorm Capital’s Operating Partner team. Cairngorm Capital is sharing expertise in procurement, brand management and international growth to develop Whyte’s brand in the UK and to facilitate entry into new territories.
Cairngorm Capital’s entry to this sector demonstrates our belief that changing lifestyles, environmental considerations, and government policy will increase participation in cycling over the long term. Cairngorm Capital’s investment in Whyte Bikes was made in February 2021.
Visit the Whyte Bikes website at whytebikes.com
For more information on the transaction, please see the Whyte Bikes investment press release.
You can also download the pdf version of the press release here: Cairngorm Capital/Whyte Bikes Press Release 01.03.2021.pdf.