Cairngorm Capital Case Studies
Whyte Bikes is a premium brand in the E-Bike, Mountain Biking, Adventure/Commuter, and Gravel bike markets. It is an award-winning British bicycle company with a focus on performance and design: “Superb aesthetics combined with the best handling”.
The partnership with Cairngorm Capital will allow Whyte Bikes to scale production, develop its product portfolio, and ensure that the company is well positioned to capitalise on the emerging E-Bike category.
Management will be supported by an experienced Non-Executive Chairman and Cairngorm Capital’s Operating Partner team. Cairngorm Capital will share expertise in procurement, brand management, and international growth experience, to develop Whyte’s brand in the UK and to facilitate entry into new territories.
Cairngorm Capital’s entry to this sector is driven by our view that changing lifestyles, environmental considerations, and government policy will increase participation in cycling over the long term. Cairngorm Capital’s investment in Whyte Bikes was made in February 2021 and is the second investment from its 3rd fund, Cairngorm Capital Partners III LP.
For more information on the transaction, please see the Whyte Bikes investment press release.
You can also download the pdf version of the press release here: Cairngorm Capital/Whyte Bikes Press Release 01.03.2021.pdf.